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| “ | Just a pencil and a dream! | „ |
| ~ Joey's motto. |
| “ | With true inner strength, you can conquer even your biggest challenges. You just have to believe in yourself and remain honest, motivated, and above all, who you really are!... okay, let's stop it right there. I can only do so many takes of this trash a day. And tell the guys in writing I want more use of the word "dreaming" in every message! Keep railing on that, get it?! Dreaming, dreaming, dreaming! People just eat up that kind of slop. | „ |
| ~ Joey revealing his true colors in a recording. |
Joseph "Joey" Drew is the overarching antagonist of the Bendy franchise.
He is the former old friend of Henry Stein, the protagonist of the first game in the franchise, Bendy and the Ink Machine, and the former founder of his own studio. He is responsible for creating the Ink Machine in his quest to bring cartoons to life, starting with Bendy himself, but it went horribly wrong, resulting in thousands of innocent people becoming ink creatures.
He was voiced by David Eddings.
His Evil Ranking[]
Debated Validations[]
- He does seem to have a friendship with Henry, as he seemed fond of him when they worked in cartoons together, and The Illusion of Living implies that he may have had a crush on him due to his possible homosexuality. However, Bendy and the Dark Revival show that he blames Henry for his downfall and makes an ink copy of him to torture out of spite. That said, following Joey's change of heart, he decides to help out the fake Henry by giving him Allison Angel. Ultimately, it's unclear how much he cares for Henry, and it's possible that while he got over his irrational hatred of him, he didn't exactly start liking the man either.
- During The Illusion of Living, he displays several redeeming qualities, such as having a rough life as a kid, calling his father a good man, and mentioning a girl called Lottie, who he cared for and tried to cheer up, even if he didn't love her the same way she loved him. However, it's possible he made all that up to look better and more sympathetic, as Nathan Arch would report that he never found any evidence of Lottie or her letters and even stated he made up at least one conversation between himself and Nathan.
- It's still unknown if Tom, the tough Boris found in the Cycle, is the real Thomas Connor or a recreation like Allison Angel was, although it's heavily implied it's the latter. And even if this is the case, this doesn't mean he and Joey are on good terms.
- While he claims to be good friends with Nathan, their one confirmed confrontation has him begging for money, so it might be fake.
What Makes Him Heinous?[]
- Even before he became worse, he was already a terribly greedy boss who mostly abused his employees. He underpaid them, didn't allow them to see their families for weeks with threats of termination, forced them to work on schedules so tight that at least one employee worked themselves to death, or locked them up in workspaces. In fact, he was such a bad boss that Henry quit Joey Drew Studios just a year after its foundation due to how bad Joey was.
- He stole Bertrum Piedmont's work and mainly shamed him for no reason during important meetings.
- When his first attempt at making living cartoons ended up backfiring, creating a horrifying monster known as the Ink Demon, he had him locked up in one of the studio's rooms for years to come, despite being peaceful before his imprisonment. By the time he's released, he becomes a relentless monster who slaughtered everything in its way, making Joey responsible for the Ink Demon turning evil.
- Once he realized souls are needed to create living cartoons the way he intended, he created the Ink Machine and manipulated hundreds, if not thousands of workers to be in his experiments and then sacrificed them and brought them back as ink monsters, knowingly forcing them into a fate worse than death. These victims include:
- Daniel "Buddy" Lewek, who was turned into a clone of Boris, although to be fair this was because Joey genuinely cared for him and didn't want him to die.
- Jack Fain, who was turned into a Searcher.
- Susie Campbell, who was turned into a deformed clone of Alice Angel and ended up becoming one of the most evil characters in the series, having tortured and murdered dozens of Boris clones. It's been heavily implied he directly lied and deceived Susie to turn her into Alice.
- Bertrum Piedmont, who was tricked, shamed and turned into a machine.
- Bog Steve, a genuinely friendly person who was turned into a gargantuan ink creature.
- Porter and Heidi, who were turned into Lost Ones.
- Anywhere from dozens to hundreds of unnamed searchers, who were humans before becoming who they are now.
- Anywhere from dozens to hundreds of unnamed Boris clones, which were originally workers and were all killed by Alice/Susie.
- Multiple Butcher Gang clones, who were presumably humans before being turned into hostile and deformed monsters.
- The Lost Ones, countless unnamed and unknown people who were turned into frail, scared, and helpless creatures that arguably get the worst treatment of all, being locked in multiple rooms and cages, and are in constant and endless suffering, such as a Lost One banging it's head into a wall and a male Lost One crying about when can they get to go home.
- On top of this, while he didn't do it with his own hands, he's responsible for Sammy Lawrence and Norman Polk becoming ink creatures, as Sammy went insane after accidentally swallowing some of the ink and Norman was killed by Sammy as a sacrifice.
- Fired Thomas Connor for not meeting his expectations, and taking legal complete ownership of the Ink Machine, despite the fact that Thomas created it. When Allison stood up in Thomas' defence, he fired her too, although he re-hired her soon afterwards.
- It's implied he turned two employees, Constance and Scott, into ink creatures because they knew too much.
- After his studio's downfall, he was completely unwilling to admit it was his fault.
- In a completely spiteful and psychopathic move, he trapped thousands of real people inside a never-ending time loop to torment an ink recreation of Henry, not even the real one, as "revenge" for causing his studio's downfall despite having nothing to do with it.
- He's the person who started everything horrible to happen in the series, and while there are some other heinous characters in the series (e.g the Ink Demon, Twisted Alice, the Projectionist and Wilson Arch), he's the one responsible for them turning evil in the first place by experimenting on them.
- Despite claiming that he's trying to make people's dreams come true, it's clear that this is a facade to hide his true, greedy self.
- While his ink copy implies he has insecurities due to claiming the real Joey never saw any good in himself, this isn't used to make him sympathetic.
What Makes Him Inconsistent?[]
- He has a few loved ones, and his care for those people is never subverted:
- Buddy Lewek, who he treated like a son. Turning him into a Boris clone is not a subversion as it was to save his life, and he tried to comfort him afterwards.
- Allison Pendle, his old employee who managed to redeem him by seeing good in him despite all the atrocities he committed, to the point Joey's ink recreation calls her an angel.
- His ink daughter Audrey and all of her predecessors, as he created them specifically so he can have someone to love, played with them, was genuinely happy around them, and his ink recreation even tells Audrey he loves her.
- After Allison started visiting him following the downfall of his studio and saw good in him despite how cruel of a boss he was, he had a change of heart and became a better person, first giving his fake Henry a recreation of Allison to give him hope before deciding to settle down by creating himself a daughter. To hammer his redemption even deeper, his ink recreation is a full-on hero, and a Pure Good one at that.
Trivia[]
- Him and Twisted Alice are the two Bendy characters to be Inconsistently Heinous.
- Both used to be Near Pure Evil before the release of Bendy and the Dark Revival, where it showed Joey had redeemed himself and Alice had a sympathetic death.
External Links[]
- Joey Drew on the Villains Wiki
- Joey Drew on the Bendy Wiki